Taking Advantage of Symmetry and Balance in Logos

Creating a logo with symmetry and balance can be a great way to make it visually appealing. Symmetrical logos often look neat and concise, while asymmetrical ones often evoke more emotion. Either way, including elements of both in your logo design is key. Taking advantage of the golden ratio – the mathematical principle found throughout nature – when designing your logo can bring harmony and balance to its composition. Consider the different geometric shapes you could use in your logo design, such as circles, squares or triangles, and think about how they can interact with each other in order to create an aesthetically pleasing effect overall.